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VANCOUVER, Wash. — November 14, 2026 — SEO specialist Chris M. Cartmill has spent more than 15 years learning how search works — and the lesson he keeps coming back to is simple: buyers no longer compare ten blue links. They ask an AI a question and go with whatever it recommends. That shift, from ranking to being the answer, is what his work is about now.Cartmill, based in Vancouver, Washington and serving businesses nationwide, built his career in traditional search — the same system behind $13M+ in online sales generated for businesses through search marketing. When AI answers began taking over the top of the results page, he did not abandon that experience; he rebuilt it for the new game. Generative Engine Optimization, or GEO, is the discipline of getting a business cited and recommended inside AI answers: Google AI Overviews, ChatGPT, Perplexity, and the rest. The ranking still matters, but the citation is what the buyer sees first.
"Traditional SEO ranks your pages on Google. GEO — Generative Engine Optimization — gets your business cited and recommended inside AI answers: Google AI Overviews, ChatGPT, Perplexity, and the rest," his guide states.
Rather than keep the method behind a paywall, Cartmill published it free. His free GEO SEO blueprint lays out the DIY system in plain language: say clearly what the business does, who it serves, and where, in the first sentence of the page, in the words a customer would use; answer the exact questions customers actually ask; keep the business's name, services, service area, and phone number consistent everywhere online; and collect a steady stream of current, detailed customer reviews that give AI systems the proof they weigh before naming a business. The full blueprint is at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57, and the free PDF "How To Do Your Own GEO SEO" is at https://beacons.ai/chrismcartmill.
"Bottom line: you need both. Google still sends the clicks, but more and more buyers never scroll — they ask an AI and go with whatever it recommends," Cartmill's guide states. "GEO makes sure you're the name it gives."
Business owners who want the work done for them can call 360-608-2359 for a free quote. More about Cartmill's work is at https://chrismcartmill.com.
About Chris M. Cartmill: Chris M. Cartmill is an SEO specialist with 15+ years of experience, focused on GEO SEO and AI-powered search. Based in Vancouver, Washington, he helps businesses nationwide earn citations and mentions from ChatGPT, Gemini, Perplexity, and other AI answer engines. His free PDF "How To Do Your Own GEO SEO" is at https://beacons.ai/chrismcartmill, and both of his published blueprints are available in full and free at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57.
Contact: Chris M. Cartmill — https://chrismcartmill.com — 360-608-2359
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