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**CASABLANCA, MOROCCO – November 9, 2026** – Morocco is preparing to host the inaugural edition of **Rallye Sirocco**, an international regularity rally scheduled for December 18–23, 2026. Bringing together 15 crews and 30 participants representing different nationalities, the event will cover approximately 1,035 kilometres through some of Morocco's most remarkable landscapes, from the High Atlas Mountains to the edge of the Sahara Desert.Organized on a non-profit basis by the Association Sportive de l'Automobile Club Marocain (ASACM) and the Association de la Jeunesse Marocaine en France (AJMF), with MG as title partner, Rallye Sirocco combines competitive motorsport, technological innovation, cultural discovery, and humanitarian engagement.
### A Humanitarian Mission Supporting 323 Schoolchildren
At the heart of the initiative is a humanitarian programme dedicated to supporting **323 schoolchildren in two communities in southern Morocco**.
The programme will benefit 112 pupils in M'Hamid El Ghizlane and 211 in Aït Ben Haddou. A portion of each crew's participation fee will finance educational supplies, which participants will personally distribute during visits to local schools.
The initiative seeks to promote educational opportunities while encouraging meaningful exchanges between international participants and local communities.
"Behind the number 323 are 323 faces, 323 dreams, and 323 stories that are just beginning," explains Aziza Rim, Head of Humanitarian Actions at Rallye Sirocco.
### Six Days Across Morocco's Most Remarkable Landscapes
The rally will begin in Marrakech before crossing the High Atlas Mountains towards Ouarzazate. The itinerary continues through the Drâa Valley, M'Hamid El Ghizlane, Zagora, and Aït Ben Haddou before returning to Marrakech.
Unlike traditional speed-based motorsport competitions, Rallye Sirocco follows a regularity format in which competitors must maintain predetermined average speeds across designated sections.
Both early and late arrivals result in penalties, making precision, navigation, consistency, and teamwork essential to success.
All 15 participating crews will compete in MG ZS Hybrid+ vehicles, combining the sporting challenge with opportunities to discover Morocco's cultural heritage and diverse landscapes.
### Developing Independent Motorsport Technology in Morocco
A defining feature of Rallye Sirocco is its commitment to developing technological capabilities within Morocco.
The organizing team has developed its own digital systems for vehicle tracking, timing management, regularity calculations, and official classifications.
These technologies are intended to support the inaugural event while establishing a foundation that could be adapted for future motorsport competitions.
The broader ambition is to strengthen local technical expertise, reduce dependence on external service providers, and contribute to the development of an independent Moroccan motorsport ecosystem.
### Celebrating Moroccan Culture and Creativity
Beyond competition, Rallye Sirocco also aims to showcase Morocco's artistic identity and cultural heritage.
In collaboration with Moroccan perfume house KKuny, the organization has created TAGELDIT, an exclusive limited-edition fragrance featuring 19 aromatic notes inspired by the landscapes, traditions, and scents encountered along the rally route.
The collaboration reflects the event's ambition to celebrate Moroccan creativity alongside sporting excellence.
### A New Vision for Moroccan Motorsport
Co-founded by Mohamed Ettoubaji, Khalil Belfqih, Dounia Christina, and Mohamed Birouaine, Rallye Sirocco is directed by Abdelouahed Ettoubaji, President of ASACM and an experienced figure in Moroccan motorsport.
"There is a Morocco that we photograph, and another that stays with us long after we have put our cameras away. We created Rallye Sirocco for the latter," says Mohamed Ettoubaji, Co-founder and Technical Director of Rallye Sirocco.
With international participation and growing media interest, Rallye Sirocco aspires to establish a distinctive new chapter in Moroccan motorsport, combining sporting precision, cultural heritage, technological innovation, and social responsibility.
**More than a competition, Rallye Sirocco is a journey where every kilometre tells a story and every encounter leaves a lasting impression.**
### About Rallye Sirocco
Rallye Sirocco is a non-profit international regularity rally organized by ASACM and AJMF, with MG as title partner. Its inaugural edition takes place from December 18 to 23, 2026, across Morocco, bringing together 15 crews for a 1,035-kilometre journey combining motorsport, culture, technological innovation, and a humanitarian mission supporting 323 schoolchildren.
**Official Website:** https://rallyesirocco.com
**Media Contact:** Mohamed Ettoubaji, Co-founder & Technical and Creative Director
**Email:** m.ettoubaji@rallyesirocco.com