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LEE'S SUMMIT, Mo. — Lion & Lineage, a veteran-owned design studio based in Lee's Summit, Missouri, has officially opened at lionandlineage.com, offering original custom family crests designed around each family's unique story.Built on the traditional rules of heraldry, every Lion & Lineage crest is personalized with the details that matter most to a family: military service, careers, heritage colors and faith. Each design is created from scratch for the customer. The sample crests shown on the website are examples only; no two families receive the same crest.
The company was founded by a U.S. Air Force veteran who wanted a meaningful way to honor where families come from and what they stand for. His own family crest pairs Air Force crash axes with the colors and sun of his Ecuadorian heritage, blending service and ancestry into a single emblem. That same approach now guides every crest the studio creates.
Lion & Lineage offers three design packages priced at $149, $249 and $399, along with poster and canvas prints and digital downloads. Orders over $75 ship free within the United States.
To celebrate its launch, Lion & Lineage is offering 10% off with the code FOUNDING10 through November 11, 2026. With Veterans Day and the Christmas season approaching, a custom crest makes a lasting gift for veterans, service members, newlyweds, grandparents and anyone proud of their family heritage.
About Lion & Lineage
Lion & Lineage is a veteran-owned company in Lee's Summit, Missouri, that designs original custom heraldic family crests personalized with each family's service, careers, heritage and faith. Learn more at https://lionandlineage.com.
Media Contact: Mike Bulkley, mbulkley777@gmail.com