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KUALA LUMPUR, Malaysia, 1 November 2026 — The BrandLaureate Accreditation Council (TBAC), established under The World Brands Foundation (TWBF), today invites brands worldwide to start with a free Brand Health Check and a new one-page guide to TBAC | IBES - International Brand Excellence Standard.TBAC | IBES was officially launched on 22 October 2026 at The BrandLaureate BestBrands Awards 2026, hosted by TWBF at the Majestic Hotel Kuala Lumpur. The standard is published by TBAC. It is a brand excellence accreditation standard. It is not an award.
TBAC | IBES asks brands to show evidence, not claims, across Six Trust Pillars: Brand Strategy and Position; Governance and Brand Care; Customer and Staff Experience; Money and Market Strength; New Ideas and Change; and Ethics, Environment, and Trust. Each pillar is scored from 1 to 5. Independent reviewers check the evidence. Brands that meet the standard earn a BrandMark at one of three tiers: Verified, Distinguished or Icon. BrandMark status can be checked publicly at https://www.tbac.ac/verification.
The accreditation journey has three steps: self-assessment as a BRAND ALLY; evidence as a Brand Aspirant; and independent review by a reviewer and the BrandMark Council. Most brands finish in 8 to 12 weeks.
Any brand can begin with the free Brand Health Check at https://www.tbac.ac/snapshot. It is a short self-check only and does not lead to any BrandMark outcome. A one-page guide is also available at https://tbacibes.wordpress.com/2026/10/31/tbac-ibes-on-one-page-start-with-your-free-brand-snapshot/.
"What happens when EDUCATION meets The BrandLaureate?" asked Ky. Col. Prof. Dr. Edward Roy Krishnan, International Advisor, at the launch. He closed by inviting every brand: "Welcome to the family!"
About TBAC | IBES: TBAC | IBES - International Brand Excellence Standard is published by TBAC under The World Brands Foundation (TWBF). It helps brands demonstrate trust with evidence through self-assessment, evidence and independent review. https://www.tbac.ac
Media contact: info@tbac.ac | https://www.tbac.ac