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VANCOUVER, Wash. — November 8, 2026 — Behind every business that shows up inside an AI answer is a specialist who learned search the hard way — one algorithm change, one ranking shift, one client at a time. SEO specialist Chris M. Cartmill has spent 15+ years doing exactly that, and now he is handing business owners the playbook free: the same system behind $13M+ in online sales generated for businesses through search marketing.Cartmill, based in Vancouver, Washington and serving businesses nationwide, focuses on GEO SEO and AI-powered search — getting businesses cited and recommended inside the answers ChatGPT, Gemini, Perplexity, and Google AI Overviews give. His free GEO SEO blueprint, available on his My Promos page at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57, lays out that system in plain language, and his free PDF, "How To Do Your Own GEO SEO," at https://beacons.ai/chrismcartmill, gives owners a 7-step DIY version they can follow without hiring an agency.
The difference between the search Cartmill learned and the search businesses face today is the answer itself. "Traditional SEO ranks your pages on Google. GEO — Generative Engine Optimization — gets your business cited and recommended inside AI answers: Google AI Overviews, ChatGPT, Perplexity, and the rest," the guide states.
Cartmill's approach starts with the opening sentence of every page — a direct answer to the question the customer actually asked, written in the words customers use, so an AI assistant can lift it and quote it. It covers answering the real questions customers ask, keeping the business's name, services, service area, and phone number consistent everywhere online, and building a steady stream of current, detailed customer reviews that give AI systems the proof they weigh before naming a business.
"Bottom line: you need both. Google still sends the clicks, but more and more buyers never scroll — they ask an AI and go with whatever it recommends," Cartmill's guide states. "GEO makes sure you're the name it gives."
More about Cartmill's work is at https://chrismcartmill.com. Business owners who want done-for-you help can call 360-608-2359 for a free quote.
About Chris M. Cartmill: Chris M. Cartmill is an SEO specialist with 15+ years of experience, focused on GEO SEO and AI-powered search. Based in Vancouver, Washington, he helps businesses nationwide earn citations and mentions from ChatGPT, Gemini, Perplexity, and other AI answer engines. His free PDF "How To Do Your Own GEO SEO" is at https://beacons.ai/chrismcartmill, and both of his published blueprints are available in full and free at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57.
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