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MADRID, Spain — August 31, 2026 — Unicornio Azul, a Spanish business development and innovation consultancy founded by Luis Chicharro, is introducing SORIE, a structured methodology designed to help companies and entrepreneurs move from a business idea to real market execution.Many business projects do not fail because of a lack of ideas. The difficulty often comes later: validating the opportunity, understanding costs, finding the right suppliers, developing the product, defining the commercial strategy and coordinating all these elements until the project reaches the market.
Unicornio Azul was created to address this gap.
The consultancy works across different stages of business development, integrating strategy, product development, international sourcing, marketing, ecommerce, internationalization and commercial execution within the same project.
At the center of this approach is the SORIE methodology, structured around five stages:
Strategy — defining the objective, positioning and direction of the project.
Opportunity — analyzing the market, customer needs and real commercial potential.
Reality — evaluating costs, suppliers, technical requirements, operational limitations and feasibility.
Innovation — developing or improving the product, business model, positioning or route to market.
Execution — coordinating the actions needed to transform the project into a real commercial operation.
The objective is to reduce the distance between strategic planning and practical implementation.
“A business idea only becomes valuable when it can survive contact with the real market. Strategy, product, suppliers, costs and marketing cannot be treated as separate decisions,” says Luis Chicharro, founder of Unicornio Azul.
Chicharro brings more than three decades of professional experience in purchasing, product development and international business, including extensive work with suppliers and manufacturing ecosystems in Spain, Europe and Asia.
This experience has shaped Unicornio Azul’s positioning around projects where several disciplines need to work together rather than independently.
The consultancy works with companies, entrepreneurs and investors on initiatives that may involve the creation of new products, supplier sourcing, development of new commercial channels, ecommerce, market expansion or the transformation of an initial concept into an executable business model.
Rather than operating exclusively as a traditional consultancy or marketing agency, Unicornio Azul focuses on the connection between idea, product, market and execution.
Its positioning is summarized in the company’s claim:
“Real Solutions for Extraordinary Ideas.”
About Unicornio Azul
Unicornio Azul is a Spain-based business development and innovation consultancy founded by Luis Chicharro. The company works on strategy, product development, international sourcing, marketing, ecommerce, internationalization and business execution.
Its proprietary SORIE methodology — Strategy, Opportunity, Reality, Innovation and Execution — provides a structured framework for transforming ideas and opportunities into viable business projects.
Website: https://www.unicornioazul.es/
SORIE Methodology: https://www.unicornioazul.es/metodologia-sorie/
Media Contact
Luis Chicharro
Founder — Unicornio Azul
Madrid, Spain
https://www.unicornioazul.es/