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LeadValets, a St. Louis home services marketing agency, has been named Lead Generation Agency of the Year - Missouri 2026 in the Business Circle Awards. Business Circle’s winner listing cites the agency’s exclusivity model and its Search Authority Flywheel. The Flywheel runs a contractor’s Google Business Profile, website and AI search visibility as one engine.LeadValets takes one exclusive partner per service area per industry. When an HVAC company in a market signs on, the agency turns away the next HVAC company from that same area. Plumbing and electrical clients get the same protection.
That model fits how homeowners now find contractors. More of them ask Google’s AI features or ChatGPT who to call, and those two systems don’t pull from the same places. Google’s AI Overviews and AI Mode can read Business Profile data directly. ChatGPT and Perplexity build their answers from websites, directories, review platforms and the rest of the open web. The Search Authority Flywheel works both lanes so one contractor gets named in each.
“Most agencies will sell the same keywords to three plumbers on the same street,” said Jonathan Floyd, founder and president of LeadValets. “We’d rather pick one and answer for whether Google’s AI and ChatGPT actually say their name when a homeowner asks who to call. An award is nice to hang on the wall. The phone is the scoreboard.”
For a St. Louis HVAC company, the approach took inbound calls from about two a month to more than 111 in roughly eight months.
Jonathan founded LeadValets in 2018 after watching small businesses get poor service from marketing providers and no coaching in sales, marketing or operations. He has spent more than 35 years in sales and marketing. Earlier in 2026, LeadValets was also named a winner in Acquisition International’s LeadGen and Sales Performance Awards.
About LeadValets
LeadValets is a St. Louis home services marketing agency that builds search authority for HVAC, plumbing and electrical companies. Through the Search Authority Flywheel, it runs SEO, Answer Engine Optimization and Google Business Profile management as one system, so contractors get named by Google’s AI and ChatGPT when homeowners ask who to call. The agency takes one exclusive partner per service area per industry. Learn more at leadvalets.com.