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Los Angeles, California, Jan. 9, 2026 — Kind Laundry, a modern laundry-care brand focused on thoughtful ingredients, effective performance, and better garment care, has introduced its new Scent Boosters. Made with plant-based ingredients and inspired by fine fragrances, the new product is designed to add a lasting, balanced scent to freshly washed clothing without overwhelming the home.The launch expands Kind Laundry’s growing range of laundry products for consumers who care about the clothes they wear and the products used to care for them. The Scent Boosters are designed to complement everyday laundry routines while adding a more refined fragrance experience.
Unlike traditional scent boosters that can rely on unnecessary fillers or produce strong fragrances that quickly disappear, Kind Laundry’s Scent Boosters are designed to provide a softer, longer-lasting scent. The fragrance is intended to remain noticeable after washing and drying while staying balanced enough for everyday use.
Microcapsule technology helps hold fragrance within fabric fibers and gradually release the scent through movement. This approach allows freshly laundered garments to maintain their fragrance beyond the wash and dry cycles without making the scent feel overpowering.
The Scent Boosters are also designed to fit easily into a streamlined laundry routine. Their compact format makes storage simple, while their use alongside Kind Laundry detergent sheets creates a convenient combination for washing and caring for clothing.
“At Kind Laundry, laundry has always been about more than simply getting clothes clean,” said Angie Tran, Founder of Kind Laundry. “The products used every day should feel thoughtful, effective, and enjoyable. Fragrance is an important part of that experience, so the Scent Boosters were created to offer a more balanced and lasting scent without relying on an unnecessarily complicated formula.”
The new product reflects Kind Laundry’s focus on combining practical laundry care with a more considered approach to fragrance and garment maintenance. Rather than treating scent as an afterthought, the Scent Boosters are designed to make fragrance a natural part of the laundry routine.
When paired with detergent sheets, the Scent Boosters provide a simple two-step approach to everyday laundry. The combination is suited to consumers looking for convenient products that take up less space while maintaining attention to clothing care and fragrance.
About Kind Laundry
Kind Laundry is a laundry-care brand focused on practical, thoughtfully designed products for modern households. Its product range includes plant-based laundry solutions created around convenience, garment care, and reduced packaging. The brand’s Scent Boosters add a fragrance-focused option to its laundry collection, giving consumers another way to personalize the experience of freshly washed clothing.