Links are not yet activated.
Is this your press release? Add a link to submitpr.org on your website and verify it — activation is instant and free.
Or upgrade with KIN for permanent activation (from $19.95).
CAIRO, Egypt - Khaled Nasr, MBA, Regional Customer Marketing Manager for Honeywell across the Middle East, Turkey and Africa, delivered Honeywell's participation at the Saudi Rail event in Saudi Arabia after the project reached him with only 10 days to prepare.The timeline left no room for error, and the setbacks kept coming. Travel approval arrived less than 24 hours before departure. The only flight available was, as Nasr put it, "an experience I'd rather not repeat." Hotel check-in turned into a seven-hour problem, and he reached the venue with no sleep. Security checks held up the delivery of the products meant for the booth, and plans kept changing until the last minute.
Nasr and the team worked through each problem as it came. "Somehow, the team pulled it all together, and the event came together exactly the way we wanted," he said.
At the booth, Honeywell showed how its technologies help Saudi Arabia's rail sector improve energy efficiency, run smarter operations and give passengers safer, smoother journeys. The stand drew strong interaction and engagement from visitors across both days. On Day 2, Amr Akyabi, Honeywell's Regional General Manager, spoke about the technologies shaping the future of rail.
Managing large trade shows and key customer and partner engagements is a core part of Nasr's role at Honeywell, where he leads customer marketing and demand generation for the region. Saudi Rail asked him to do that work at full standard on a fraction of the usual lead time.
Nasr is direct about what that kind of pressure is like. "These stories make for great memories and good laughs, but living through them? Not so much," he said. "Working under pressure only sounds exciting after the success."
For him, the result came down to people and attitude: the right team, a calm mindset and a willingness to adapt can get things done when everything seems to be working against you.
About Khaled Nasr
Khaled Nasr, MBA, is a marketing and demand generation leader based in Cairo, Egypt, with more than 10 years of experience across customer marketing, brand management and product marketing. At Honeywell he leads regional customer marketing and demand generation across the Middle East, Turkey and Africa, including large-scale trade shows and customer engagements. He previously worked at Beko. He holds an MBA in Marketing from the Arab Academy for Science, Technology and Maritime Transport, a Diploma in Marketing from the American University in Cairo, and a B.Sc. in Civil Engineering from the British University in Egypt. He describes himself as an AI-augmented marketer.
More about Khaled Nasr and his work: https://khalednasrx.ai.studio/