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CAIRO, Egypt - Khaled Nasr, MBA, a regional marketing and demand generation leader covering the Middle East, Turkey and Africa, has built an AI-powered Event Intelligence tool that helps marketing teams decide whether to take part in a trade show or event.Before committing to an event, marketers need answers to a long list of questions: how many times the event has been held, how many attendees it attracts, whether those attendees are the right audience, which competitors are participating, and what return on investment to expect. Researching all of this used to take Nasr hours, sometimes longer.
With the new tool, gathering the data takes a few minutes, reviewing it takes a couple more, and a single click exports a full report. The tool combines company inputs, such as budget, target region, product focus and previous participation, with event details to validate conference ROI and examine competitor activity using AI-powered research.
"The best part isn't that it only saves time. It also gives me the same decision framework every single time," Nasr said.
The tool reflects how Nasr approaches recurring work. When a task needs to be done regularly, he builds a tool for it, feeds it his own decision logic and evaluation parameters, and runs it alongside manual work, comparing results and refining it until he is confident it thinks the way he does.
Nasr's experience spans demand generation, product launches, events and digital marketing across the region, and he describes himself as an AI-augmented marketer who combines strategy with hands-on technical building.
More about Khaled Nasr and his work: https://khalednasr.ai.studio/