Indie Founder Launches Assetly, a Free App That Shows Investors What Their Money Did Today and Why

Austin, TX — Indie app maker Minjae Lee has launched Assetly, a free asset-management app for investors who want a short, honest read on their portfolio without drowning in market noise. Assetly puts US stocks, ETFs, and crypto on one screen and delivers a concise portfolio brief three times a day — before the market opens, at midday, and after the close. Each brief breaks down what moved the user's money, flags what's coming next, and helps them think through their next move. Every brief can be read or listened to as audio.

"I built Assetly because I check my portfolio the same way every morning and evening — and every tool I tried either buried me in charts or cost a subscription for insight I didn't need," said Lee. "I wanted a free app that just tells me what happened, why it matters, and what's on the calendar next. So I built it."

Assetly also answers questions about a user's holdings in plain English through built-in AI Q&A, and connects to US brokerages via SnapTrade so portfolios stay in sync. The app is free to download on iPhone: https://apps.apple.com/app/apple-store/id6811739789?pt=129454012&ct=press-submitpr&mt=8 Android users can use the free web app, which can be added to the home screen: https://hodlerss.github.io/assetly/

"I'd love feedback from early users," Lee added. "This is a one-person project, and the roadmap is driven by what real investors tell me they need."

About Assetly

Assetly is a free asset-management app for investors, built by indie founder Minjae Lee in Austin, Texas. US stocks, ETFs, and crypto on one screen, with a short portfolio brief three times a day, plain-English AI Q&A, and US brokerage connections via SnapTrade. Free. iPhone app plus a web app for Android.

Media Contact

Minjae Lee, Email: aiinsights.crypto@gmail.com, Website: https://hodlerss.github.io/assetly/