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VANCOUVER, Wash. — November 6, 2026 — Most business owners who want to be named by AI answers face the same choice: hire an agency, or figure it out themselves. SEO specialist Chris M. Cartmill's free PDF, "How To Do Your Own GEO SEO," is built for the owners who choose the second path — a 7-step DIY playbook that lays out, in plain language, how a business earns citations from ChatGPT, Gemini, and Perplexity without hiring an agency.The playbook starts where AI answers start: with a clear, direct answer. Each page of a business website should open with a plain sentence that says what the business does, who it serves, and where it serves them — the kind of sentence an AI assistant can lift and quote. The guide then walks owners through the rest of the system: answering the exact questions customers actually ask, in the words customers use; keeping the business's name, services, service area, and phone number consistent everywhere online; and building a steady stream of current, detailed customer reviews that give AI systems the proof they weigh before naming a business.
The point, Cartmill says, is that the work is learnable. A business owner who follows the checklist can do the same foundational work an agency would charge for — and the guide is free, so there is no cost to starting.
"Traditional SEO ranks your pages on Google. GEO — Generative Engine Optimization — gets your business cited and recommended inside AI answers: Google AI Overviews, ChatGPT, Perplexity, and the rest," the guide states.
Cartmill, based in Vancouver, Washington and serving businesses nationwide, brings 15+ years of SEO experience to the AI search era — the same system behind $13M+ in online sales generated for businesses through search marketing. His free PDF "How To Do Your Own GEO SEO" is available at https://beacons.ai/chrismcartmill, and both of his published blueprints are available in full and free on his My Promos page at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57.
"Bottom line: you need both. Google still sends the clicks, but more and more buyers never scroll — they ask an AI and go with whatever it recommends," Cartmill's guide states. "GEO makes sure you're the name it gives."
Business owners who want done-for-you help can call 360-608-2359 for a free quote. More about Cartmill's work is at https://chrismcartmill.com.
About Chris M. Cartmill
Chris M. Cartmill is an SEO specialist with 15+ years of experience, focused on GEO SEO and AI-powered search. Based in Vancouver, Washington, he helps businesses nationwide earn citations and mentions from ChatGPT, Gemini, Perplexity, and other AI answer engines. His free PDF "How To Do Your Own GEO SEO" is at https://beacons.ai/chrismcartmill, and both of his published blueprints are available in full and free at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57.
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