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VANCOUVER, Wash. — November 12, 2026 — Most free SEO advice assumes the reader already knows SEO. SEO specialist Chris M. Cartmill's free PDF, "How To Do Your Own GEO SEO," assumes the opposite: it is written for the business owner with no SEO background at all, and it walks through a 7-step system for earning citations from ChatGPT, Gemini, and Perplexity in plain language — no agency, no budget, and no prior experience required.The guide starts with the simplest idea in the book: an AI answer can only cite what it can understand. Each step builds on that. First, say clearly what the business does, who it serves, and where — in the first sentence of the page, in the words a customer would use. Then answer the exact questions customers actually ask, keep the business's name, services, service area, and phone number consistent everywhere online, and collect a steady stream of current, detailed customer reviews that give AI systems the proof they weigh before naming a business. None of the steps requires technical skill; each one is a writing and consistency habit a business owner can do in minutes a day.
"Traditional SEO ranks your pages on Google. GEO — Generative Engine Optimization — gets your business cited and recommended inside AI answers: Google AI Overviews, ChatGPT, Perplexity, and the rest," the guide states.
Cartmill, based in Vancouver, Washington and serving businesses nationwide, brings 15+ years of SEO experience to the AI search era — the same system behind $13M+ in online sales generated for businesses through search marketing. His free PDF "How To Do Your Own GEO SEO" is available at https://beacons.ai/chrismcartmill, and both of his published blueprints are available in full and free on his My Promos page at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57.
"Bottom line: you need both. Google still sends the clicks, but more and more buyers never scroll — they ask an AI and go with whatever it recommends," Cartmill's guide states. "GEO makes sure you're the name it gives."
Business owners who would rather have the work done for them can call 360-608-2359 for a free quote. More about Cartmill's work is at https://chrismcartmill.com.
About Chris M. Cartmill: Chris M. Cartmill is an SEO specialist with 15+ years of experience, focused on GEO SEO and AI-powered search. Based in Vancouver, Washington, he helps businesses nationwide earn citations and mentions from ChatGPT, Gemini, Perplexity, and other AI answer engines. His free PDF "How To Do Your Own GEO SEO" is at https://beacons.ai/chrismcartmill, and both of his published blueprints are available in full and free at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57.
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