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Responsible AI, Backed by International StandardsBELLEVUE, WA, September 15, 2026 - Growth Natives, an AI-first digital transformation and customer engagement agency, has achieved ISO/IEC 42001:2023 certification and ISO/IEC 23894:2023 compliance, strengthening how the company manages AI and the risks that come with using it.
ISO/IEC 42001 is the first international standard focused on how organizations manage AI responsibly. For Growth Natives, it adds a formal structure around areas such as accountability, oversight, monitoring, and continuous improvement.
ISO/IEC 23894 focuses specifically on AI risk. It provides guidance for identifying potential risks, assessing their impact, deciding how they should be handled, and continuing to monitor them as AI is used.
For Growth Natives' customers, this matters as AI becomes part of more everyday business systems, from marketing and CRM to automation, analytics, and customer experience. The two milestones add stronger controls, clearer ownership, and a more structured approach to managing risk behind the AI work Growth Natives delivers.
"As AI becomes part of more business-critical work, customers need more than just impressive capabilities. They need to know there is discipline behind how AI is being used and how its risks are being managed," said Taran Nandha, Founder and CEO of Growth Natives. "These milestones strengthen that foundation for the work we deliver every day."
The achievement is part of Growth Natives' continued investment in responsible AI as the company expands its use across digital transformation, marketing technology, analytics, customer engagement, and software services. This milestone reinforces Growth Natives' commitment to responsible AI practices.