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VANCOUVER, Wash. — October 19, 2026 — SEO specialist Chris M. Cartmill has published "How To Do Your Own GEO SEO" as a free PDF — a do-it-yourself playbook that teaches small business owners the exact steps to get their business named inside AI-generated answers from ChatGPT, Gemini, and Perplexity, without hiring an agency.The PDF lays out a 7-step system owners can execute themselves: writing website pages as direct answers to the questions customers actually ask AI assistants, keeping business facts — name, address, phone, hours, and services — identical everywhere online, publishing a steady stream of detailed customer reviews in real customer language, structuring service-area pages so engines can verify every claim, and measuring whether the AI is naming the business in its answers. Each step is written for a non-technical owner to follow.
"Traditional SEO ranks your pages on Google. GEO — Generative Engine Optimization — gets your business cited and recommended inside AI answers: Google AI Overviews, ChatGPT, Perplexity, and the rest," says Cartmill, whose free starter guide "How To Do Your Own GEO SEO" lays out the playbook step by step.
Cartmill says the PDF exists because the front page of search is moving inside the AI answer. "When someone asks an AI assistant for the best option, it doesn't show ten links. It gives one answer," he said. "The businesses that win that answer have clear, consistent facts everywhere online — their services, their service areas, their reviews — written so AI can understand and trust them."
The guide reflects 15+ years of Cartmill's search experience — the same system behind $13M+ in online sales generated for businesses through search marketing — repackaged so owners can do the work themselves instead of paying an agency.
The free PDF is available at https://beacons.ai/chrismcartmill. The full text of both of his published blueprints is also available free, no download required, at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57. More about his work is at https://chrismcartmill.com. Business owners who want the work done for them can call 360-608-2359 for a free quote.
About Chris M. Cartmill
Chris M. Cartmill is an SEO specialist with 15+ years of experience, focused on GEO SEO and AI-powered search. Based in Vancouver, Washington, he helps businesses nationwide earn citations and mentions from ChatGPT, Gemini, Perplexity, and other AI answer engines. His free PDF "How To Do Your Own GEO SEO" is at https://beacons.ai/chrismcartmill, and both of his published blueprints are available in full and free at https://muse.ai/s/my-promos-landing-page-vb6lm2xdxwxt57.
Contact: Chris M. Cartmill — https://chrismcartmill.com — 360-608-2359
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