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Dehradun, October 19, 2026: The Digital School of Marketing (DSOM), Dehradun, organized a workshop on Google Flow, an AI-powered creative tool, to introduce students to the growing role of artificial intelligence in digital content creation. The workshop was conducted by Mr. Vikash Sharma, Co-Founder of DSOM, who guided students on the importance of understanding emerging AI technologies in the modern digital marketing industry.The workshop focused on helping students understand how artificial intelligence is transforming content creation, visual storytelling, and video production. As businesses increasingly depend on digital platforms to reach their audiences, knowledge of new creative technologies is becoming an important skill for aspiring digital marketers.
During the session, students were introduced to Google Flow and its potential applications in AI-powered filmmaking and visual content creation. The tool enables creators to explore ideas, develop scenes, and create cinematic visual content using artificial intelligence. Such technologies are opening new possibilities for content creators, marketers, and businesses looking to produce engaging digital experiences.
Mr. Vikash Sharma highlighted the growing importance of staying updated with the latest developments in digital technology. The workshop encouraged students to explore how AI tools can support creative thinking and help them understand the changing requirements of the digital marketing industry.
The session also highlighted the relevance of AI-powered tools in areas such as social media content, video marketing, advertising creatives, and digital storytelling. For students pursuing careers in digital marketing, learning about these technologies can help them understand new approaches to content development and creative communication.
Artificial intelligence is increasingly becoming a part of digital marketing workflows. From generating creative ideas to supporting video production, AI tools can help professionals experiment with different concepts and streamline certain creative tasks. However, effective marketing still depends on human creativity, strategic thinking, audience understanding, and the ability to communicate a brand's message clearly.
The workshop at DSOM reflected the importance of combining digital marketing knowledge with practical awareness of emerging technologies. Such sessions give students an opportunity to learn about new tools and understand their possible applications in real-world marketing projects.
Through industry-focused learning experiences and technology-oriented workshops, DSOM aims to help students stay informed about developments shaping the digital marketing sector. As AI continues to influence the way businesses create and distribute content, exposure to these tools can help learners prepare for evolving professional opportunities.
The Google Flow workshop was another learning initiative at DSOM designed to introduce students to modern creative technologies and encourage them to explore the possibilities of artificial intelligence in digital marketing.
About DSOM
The Digital School of Marketing (DSOM) is a digital marketing training institute based in Dehradun, Uttarakhand. It focuses on helping learners develop digital marketing knowledge and skills relevant to the evolving online industry.
For more information about its courses and training programs, visit https://www.dsom.in/.