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DSOM Dehradun Organises Digital Marketing Workshop on AI Tools for New StudentsDehradun, October 19, 2026: Dehradun School of Online Marketing (DSOM), Dehradun, organised a digital marketing workshop for its new students to introduce them to the latest industry trends and the growing role of Artificial Intelligence (AI) in digital marketing. The workshop was led by Vikash Sharma, Digital Marketing Trainer at DSOM, who shared practical tips and insights to help students understand how AI tools can support their learning and professional development.
The session focused on the importance of digital marketing skills, the practical applications of AI, and the opportunities available in the rapidly evolving online marketing industry.
Understanding the Role of AI in Digital Marketing
During the workshop, students were introduced to the ways AI can assist digital marketers in improving productivity, generating content ideas, conducting keyword research, and planning marketing campaigns.
Vikash Sharma highlighted the importance of combining technical knowledge with practical experience. Students were encouraged to explore AI tools as assistants rather than relying on them completely. The session also emphasised the need for creativity, critical thinking, fact-checking, and understanding customer behaviour.
Key AI Tips Shared During the Workshop
The workshop covered several practical applications of AI that new digital marketing students can explore:
1. AI for Content Creation:** Students can use tools such as ChatGPT to brainstorm blog topics, create outlines, draft social media captions, and prepare video scripts. Reviewing and improving the output is essential before publishing.
2. AI for SEO and Keyword Research: AI can help marketers identify keyword ideas, understand search intent, organise content topics, and prepare SEO content briefs.
3. AI for Social Media Marketing: AI-powered tools can assist with Instagram Reels scripts, content calendars, post ideas, and campaign planning.
4. AI for Data Analysis: Marketers can use AI to summarise campaign reports, identify trends, and understand performance data to support better decisions.
5. AI for Productivity: AI can simplify research, organise tasks, generate ideas, and help students prepare marketing plans more efficiently.
How AI Skills Can Benefit New Students
The workshop highlighted how learning AI-assisted digital marketing can help students save time, improve productivity, and develop practical skills. Understanding AI tools alongside SEO, content marketing, social media marketing, and paid advertising can help students prepare for different roles in the digital marketing industry.
Students were also encouraged to build portfolios through practical assignments and projects. A portfolio featuring keyword research, website optimisation, content creation, and social media campaigns can help demonstrate their abilities to potential employers.
DSOM's Focus on Practical Digital Marketing Education
According to its official website, DSOM offers digital marketing training with a focus on practical learning, live projects, and industry-relevant skills. Its training areas include SEO, social media marketing, paid advertising, content marketing, and AI tools such as ChatGPT and Gemini.
By introducing students to emerging technologies and practical marketing techniques, DSOM aims to help learners understand how digital marketing works in real-world business environments.
The workshop provided new students with an opportunity to learn about AI applications and the importance of continuously updating their skills. The session reinforced the value of combining AI tools with human creativity, ethical practices, and practical experience to meet the changing demands of the digital marketing industry.
About DSOM:Dehradun School of Online Marketing (DSOM) is a digital marketing training institute based in Dehradun, Uttarakhand. For more information about its courses and training programmes, visit https://www.dsom.in/