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Dream Stone Realty, the brand of Dream Stone Group, is building city-first homes in Kolkata, with a focus on South Kolkata. Its approach starts with the life of the person buying, not the plot of land.Most developers begin with a plot and work backwards to find a buyer. Dream Stone Realty begins with the commute, the school run, the late grocery dash and everything else that makes up an ordinary week in a modern Indian city.
City-first, buyer-first
For an urban family, a home is inseparable from the city around it. That includes where you work, where your children study, access to healthcare, recreation and daily conveniences, and the time spent getting between them. Dream Stone Realty chooses locations where a development fits naturally into the life people already lead.
The brand is also buyer-first. Today's buyers research online and compare many options before they ever visit a site, so Dream Stone Realty focuses on educating them and making their decision easier, not on pushing a sale.
"We don't just want people to buy our homes. We want to help them buy smart, and then show them why our homes fit the way they live," said Rochelle Rozario, Co-Founder and CMO, Dream Stone Realty.
The approach has worked commercially. Several of Dream Stone Realty's recent projects have sold out while still under construction. The company credits this to getting three decisions right before construction begins: the location, the buyer and how the home will actually be lived in.
Dream Stone Realty's tagline sums up the thinking: "Life happens in the city. Your home should keep up."