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Independent artist DEN BAURIN has released his new single "Melody," a heartfelt track that unexpectedly found itself at the center of online discussion among Melanie Martinez fans even before its official release.The reason lies in the visual accompaniment to the track. The mood video, created using AI technology, features imagery inspired by the aesthetic and artistry of Melanie Martinez, to whom DEN BAURIN dedicated the song's lyrics. As soon as the video appeared online, it sparked a wave of reactions: the clip gathered hundreds of comments, with some fans embracing the tribute and others strongly opposed. The disagreement stems from the artist's own well-known stance against the use of artificial intelligence in creative industries.
DEN BAURIN works as a fully independent artist - without a label, producer budget, or team, self-funding every release. According to the artist, it was precisely the lack of resources for a full-scale professional shoot that led him to turn to AI technology for the video's visuals.
"I didn't expect that a personal, warm gesture of gratitude would spark this kind of reaction," says DEN BAURIN. "I don't have the budget for expensive shoots, locations, or a production team - everything I make, I make myself, at my own expense. AI became the only way available to me to bring to life the image I had in my head, and to make it look beautiful without professional resources. This song isn't a provocation. It's genuine gratitude toward an artist whose music has been with me through a lot."
The artist also addressed the fan reaction directly: "If someone doesn't like the use of AI, that's their personal right, and I respect it. But that doesn't mean that opinion has to be mandatory for everyone. I don't have the resources of a professional team, and I believe it's fair to use the tools available to me to create what I want to share with the world."
The story of the track began with the lyrics themselves - DEN BAURIN describes "Melody" as a letter written to someone whose artistry once changed the way he related to music. Later, a visual concept was added to this personal text: an atmospheric video where symbolism and imagery reference Melanie Martinez's world, which unexpectedly became the trigger for discussion well before the single's official release on streaming platforms.
Despite the mixed reactions, "Melody" is first and foremost an emotionally rich track with a modern pop sound, continuing the artist's creative direction. The story behind its creation also raises a broader question relevant to independent musicians: how artists without major-label budgets are finding new ways of visual self-expression - and where the line lies between paying tribute and using someone else's likeness.
"Melody" is now available to stream:
Spotify: https://open.spotify.com/track/2R4TzX757cAJAcw9piiBTa
Apple Music: https://music.apple.com/us/album/melody-single/6812747880
Watch the video here:
https://www.youtube.com/watch?v=QN-2Vqi_fkE
About DEN BAURIN:
DEN BAURIN is a Ukrainian singer, songwriter, and producer working at the intersection of pop, dance, and melodic electronic music. Originally from Ukraine, he is now based in Budapest, Hungary. He performs in several languages, including Ukrainian, English, and Hungarian. The artist took part in the national selection for Eurovision 2025 from San Marino, has performed at international festivals and events across Europe and the US, participated in a US tour supporting Ukraine alongside other Ukrainian artists, and was invited by Laima Vaikule to perform at Laima Rendezvous Jūrmala. In September 2026, he performed at the Toronto Ukrainian Festival as part of his world tour. DEN BAURIN's music airs on radio stations in more than 30 countries, and his music videos have received recognition at international music and film festivals.
Press Contact:
Email: denbaurinofficial@gmail.com
Website: http://denbaurin.com/
Social Media:
Instagram: https://www.instagram.com/denbaurin.music/