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GOYANG, Republic of Korea — October 29, 2026 — 노피, led by CEO Julia Lee (이지애), has introduced banselk, a premium space commerce service. The service proposes combinations of furniture, appliances and textiles from multiple brands, extending the information discovery, work-stage quotation and contractor-selection experience provided by its semi-DIY renovation platform 반셀끝 into product selection after renovation.The expansion began with the founders' experience of renovating their own home. Created by two people who renovated their own home through a semi-DIY approach, 반셀끝 helps homeowners review information for individual construction stages and choose contractors directly. banselk focuses on the choices that continue after the work is finished, including tables, sofas, desks and bedding. Its Korean brand statement, “좋은 것들로, 나다운 공간.”, expresses a space shaped by personal choices. Product introductions consider harmony within a room, materials and everyday use.
As of October 29, 2026, banselk's public catalog introduced 13 brands and 28 products. The featured brands were 카레클린트, 밀라노리빙, 블루돌핀, 로갓(LOGOT), 공공공일(0001), 비아크(B.ARC), 리버노보(LiberNovo), 가라지가게, 다겸이가구, 커튼명장, 마스베드, 오브젝토 and 위드라이프. The range covered sofas, tables, beds, storage furniture, ergonomic chairs, televisions, curtains, blinds and bedding. In that dated snapshot, the company described product sales as being prepared and expanded according to each product's readiness and purchase conditions. Current product information should be checked on the official website.
Visitors can explore products through living, dining, study, children's-room and bedroom arrangements. Examples include a 카레클린트 sofa and table with a 위드라이프 television, or a 비아크 desk with a 리버노보 chair and 공공공일 storage furniture. The approach describes products through their sizes, forms, materials and uses within a shared space.
banselk provides brand-disclosed materials, specifications, models and options, together with product-specific delivery, installation, exchange and return conditions. It distinguishes accessories shown in images from the actual product configuration. Summaries of external user reviews link to their sources and original text. Content about the founders' own home also introduces how products relate to daily living.
The existing 반셀끝 service was approximately three months into its formal launch. According to GA 4, the service recorded 75,126 users from September 28 to October 27, 2026, approximately 29.6% more than the 57,983 users recorded in the preceding 30-day period, August 29 to September 27. Sessions totaled 100,113 during the measured period. These figures relate to the existing renovation service and are separate from usage of the new banselk commerce service.
As of October 29, 2026 at 19:10 Korea Standard Time, 반셀끝's cumulative transaction value on a confirmed-progress basis was KRW 1,364,162,750, or approximately KRW 1.36 billion. The cumulative operating measure includes prelaunch operating records. It reflects contracts, agreements, quotations and applicable reference amounts for individual construction stages classified as confirmed to proceed, with each stage counted once. It is managed separately from company revenue and is not a measure of purchases through the new commerce service. The company plans to connect this renovation discovery and consultation experience with banselk's space-and-product proposals.
The company plans to strengthen connections between renovation information, space content and product content, and to expand purchasable configurations in line with product-specific sales preparation. Its direction is to connect the choices involved in creating a space with the choices that fill it with everyday life.
Official renovation platform: https://banselk.com
banselk commerce: https://banselk.com/commerce
Brand introduction: https://banselk.com/commerce/about
Brand catalog: https://banselk.com/commerce/brands
Press contact: 반셀끝·반셀크 Operations Team | ceo@axcob.com
Measurement notes
Users and sessions: GA 4 data queried on October 29, 2026 for the existing main renovation service and its previous official domain. Users means totalUsers and visits means sessions. The 30-day period ends October 27 to allow for processing delays. These are not signup, buyer or visitor figures for the new banselk commerce service.
Transaction value: Confirmed-progress construction stages in the existing service database were counted once, excluding administrator-linked projects and test companies. The cumulative figure includes prelaunch operating records and is not an exact 90-day measurement from the formal launch date. “Approximately three months after formal launch” is based on operator confirmation.
The exact amount, KRW 1,364,162,750, was queried on October 29, 2026 at 19:10 Korea Standard Time. It reflects contracts, agreements, quotations and applicable construction-stage reference amounts, with the same stage counted once. Detailed calculation evidence is retained in internal operating records. The measure is distinct from company revenue and new commerce payments.
Brand and product counts refer to the October 29, 2026 public catalog snapshot. Public introduction of a brand or product is separate from the start of sales for an individual product or completion of a signed merchant agreement.
Image caption: Official banselk launch key visual. AI-created space concept illustration, not an on-site photograph of a real shop or customer's home. Supplied by banselk. Products, options and accessories shown are separate; the image does not establish an included product bundle.